/ What We Do
Captivate Players with Compelling Copywriting for iGaming
Our expert, in-house copywriters specialise in carefully crafting content that speaks directly to your audience and converts. We work with operators, affiliates, suppliers and publishers to get their message out and put them above the parapet.
We start with comprehensive keyword optimisation, focusing on the terms and phrases that players actually use when searching for online gambling options. This includes everything from specific game types to broader industry terms, ensuring your site appears in relevant searches.
720% increase in traffic, with 20,000 views from one article
We achieved position zero on Google for a software supplier to the iGaming industry for competitive search terms with our content on age restrictions for the UK National Lottery.
We Deliver Engaging, Conversion-Focused Copy for iGaming Success
At Digital Footprints, we employ a strategic, player-centric approach to copywriting tailored for the iGaming industry. Our proven process ensures that every word works to attract, engage, and convert your target audience.
Website Copywriting
Your website is often the first point of contact for a potential player/customer - which is why it needs to be impactful. Our clear, compelling and engaging content is not only SEO optimised but will tell your story effectively.
> Homepage and landing page content that will highlight your USP’s and encourage the user to take action
> Game descriptions that are informative, engaging and designed to convert
> Objective betting site reviews that are authentic, original and informative
> Player guides and tutorials that add value, and are curated with SEO in mind
Blog and Article Writing
Consistently publishing premium quality content is key to keeping the audience engaged and boost search engine rankings. We create insightful, engaging and shareable content that will build your brand:
> Industry news and insights that will educate and inform. This long-form content will add value, provide the audience with key takeaways and establish you as a thought leader
> Promotional content for new product launches, bonuses and offers, and any other relevant promotions
Email and CRM Copywriting
Retention is key in iGaming, particularly for affiliates and operators. That’s why our expert team work to create compelling messaging that keep players engaged:
> Welcome emails that will make a lasting first impression and set the tone of communication
> Promotional emails that drive player action with targeted, well-written content that pushes special offers, new games and exclusive bonuses
> We curate re-enagement emails or lapsed players, to return to the site - boosting retention rates
Transforming brands, maximising impact.
Effective Content that Converts
We work closely with our clients to conceptualise, compose and deliver blog content across iGaming and numerous other sectors.
Multi-lingual website redesign for Vivo Gaming
Multi-lingual website redesign and SEO strategy for an award-winning Live Dealer provider to the iGaming industry.
Propelling a Start-Up Bingo Operator to a Household Name
Who said bingo is dead? Building social media channels, creating compelling copy and managing premium activations to take a brand to the next level.
Innovative SEO strategy increases organic traffic for Mindway AI
Innovative SEO Strategy and Graphic Design to increase organic traffic for a Safer Gambling AI Pioneer in the iGaming Industry.
Technical SEO for a Rebranded White-Label Casino
A successful rebranding and strategy optimisation for the re-launch of Casino Kings.
AgeChecked
Building trust and authority with SEO content and social media management for a leading Age Verification supplier to the iGaming industry.
Brand design and website development for new affiliate brand
We haleped to launch new casino affiliate portal, CasinoStake, with strategic branding and digital marketing.
Website Design and SEO Strategy for CryptoBetSports
Implementing a Technical SEO & Content Solution for an Award-Winning Crypto Casino.
Get in touch
We have clients from all over the world. Geography knows no bounds – so no matter where you are based, get in touch and start your digital journey.
- 6th Floor, 19 Waterloo Street, Glasgow, G2 6AY
- 0141 248 2141
- hello@digital-footprints.co.uk
