Creating a Digital Presence for Africa's First Live Dealer Studio

/ Case Study

Getting Africa's First Live Dealer Studio Ready for the Big Stage

PPG Africa came to us with a time-sensitive situation: they needed a complete digital presence built from scratch before Sigma Africa 2025. As the first live dealer studio in Africa, they needed a website that would showcase their position in the growing African iGaming market, help them recruit talent, and highlight their partnership with Vivo Gaming—all while racing against a conference deadline.

The job required multiple elements: creating a digital identity that would make a strong first impression, writing SEO-friendly content that positioned them as pioneers, and building a platform that could showcase their games while supporting their hiring needs, with the conference date as a firm deadline.

Building a Digital Home Base Under Deadline

Our previous experience with Vivo Gaming allowed us to quickly understand PPG Africa’s needs. We mapped out a site structure that balanced multiple objectives: showcasing PPG Africa’s technological capabilities, highlighting their authentic African roots, displaying their game lineup, and creating an effective recruitment portal.

The site architecture was designed with SEO in mind from the beginning, ensuring the content would target key industry search terms while establishing PPG Africa’s position in the market.

Setting Up for Growth Across the African Market

Despite the tight timeline, our team delivered a complete digital solution that fulfilled all requirements. The website launched with time for PPG Africa to promote their Sigma Africa presence.

The site was built with scalability in mind, ensuring it can grow with PPG Africa’s expansion. The modular architecture allows for easy addition of new games, services, and job openings as they develop, while the SEO foundation positions them for organic growth as the site matures.

Strategic Market Positioning

First-mover advantage emphasised in their messaging
African-focused approach integrated throughout content
Technical excellence balanced with cultural authenticity
Effective recruitment framework ready for expansion
Vivo Gaming partnership featured for additional credibility

Turning a Deadline into an Opportunity

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We helped PPG Africa transform from having no digital presence to making a solid debut at Sigma Africa 2025. Our team delivered a professional website on time and to specification.

While the site is still new and performance metrics are developing, the immediate benefit was clear: PPG Africa attended the conference with a digital presence that effectively communicated their position as pioneers in African iGaming.

Our relationship with both PPG Africa and Vivo Gaming continues as we support their expansion in the African market. This project demonstrated that tight deadlines can be met without sacrificing quality when working with the right digital agency.