The online gambling market has boomed in recent years, with iGaming affiliate sites serving as one of the primary drivers in directing users to online…

With UK operators facing £76.2M in fines last year and the regulated market now worth £14.2B, effective compliant marketing has never been more crucial. Check…

In the ever-changing, ever-evolving world of iGaming, the importance of design exceeds simple aesthetics. In fact – it becomes central to the playing experience. In…

Search engine optimisation (SEO) is often regarded as something of a dark art. It’s a product of the digital age and involves closely monitoring search…

We are thrilled to announce Digital Footprints’ upcoming attendance at ICE & iGB Affiliate Barcelona 2025, two of the iGaming industry’s premier events! As leaders…

We’re back with the final episode of this season of Footprints in the Market | Influencing iGaming. We’ve heard from some truly fantastic guests over…

On this week’s episode of Footprints in the Market | Influencing iGaming, we’re delighted to welcome Adam Gaskell, Head of UK Marketing at Kindred Group.…

When we started Digital Footprints, the iGaming landscape was vastly different. We’ve evolved from simple bonus-led campaigns to sophisticated, multi-channel strategies that put player protection…

We’re back with a brand-new episode of Footprints in the Market | Influencing iGaming! This week, our host Sharon McFarlane was joined by Niamh Gallagher.…

It’s hard to believe, but we’re already halfway through our Footprints in the Market | Influencing iGaming webinar series! We’ve had some fantastic guests so…

Multilingual SEO remains one of our industry’s most complex challenges. I’ve seen brilliant SEO strategies falter when scaled internationally, and I’ve learned that success in…

On this week’s episode of Footprints in the Market | Influencing iGaming, we are delighted to welcome iGP Chief Marketing Officer Michael Baker-Mosley.  In this…

On this week’s episode of Footprints in the Market | Influencing iGaming, we are absolutely thrilled to welcome Martin Calvert, Marketing Director at ICS-digital. Martin…

On the second episode of Footprints in the Market | Influencing iGaming, we’re delighted to welcome CBS Global Head of Affiliate Marketing & SEO Dan…

In the high-stakes world of iGaming affiliate marketing, having attractive bonuses and compelling content isn’t enough to hit the jackpot. To truly dominate the search…

The first episode of Footprints in the Market | Influencing iGaming has landed! This new webinar series is catered for CMOs and senior marketing executives…

It’s official, Google’s core August update is here.  This follows on from the March 2024 update as they continue their mission to ensure that they…

In their latest project Footprints in the Market | Influencing IGaming, iGaming specialist agency Digital Footprints has brought together some of the biggest marketing minds…