Long-form vs short-form content – which is best?

When creating content for your website, it is vital to ensure that you have a good mix in place. From video content to traditional copy and blog posts, a healthy mix will help you to rank well and will also provide an interesting selection of posts for your audience to interact with. You have two options when it comes to creating content – long-form and short-form. Which of these is

Read More »

Google’s Top Searches of 2021 Revealed

In what has been another year of challenges and uncertainty for many of us, what have we all been searching for online? What kept us entertained during lockdown? And what questions did we ask? Google attempts to give us those answers after it recently revealed its “Year in Search” feature – a roundup of Google’s top search terms of 2021. This includes both lists for the world as a whole

Read More »
TikTok

TikTok – The New Marketing Trend?

TikTok has become a social phenomenon over the last two years. Undoubtedly, the social media app has been one of few companies that flourished due to lockdown regulations. TikTok is a ‘short-form video app, where anyone can upload videos anywhere up to 3 minutes long. The app has been deemed as ‘’addictive’’ by its users and this can be construed through the statistics. The app is used by over 1

Read More »
Non-WWW

Eliminate the WWW? Will it aid SEO?

So much of what the internet does is a mystery. Was it a harmless glitch that made your algorithm send you an advert for nappies despite not having kids, or simply a mystery of the universe? Like most things that require a software developer, the people using the software are often left to grapple with what it all means. YouTubers have spent years understanding the censorship algorithm and what can

Read More »
Tips for Improving Your Writing Style

Improving Your Writing Style: Our Tips

If you write on a regular basis, you will be familiar with how difficult it can be to produce consistently engaging content. It can be tempting to rely on what you know and trust that you are producing content that invites the reader in and encourages them to find out more. But by familiarising yourself with a number of handy tips and tricks, you can ensure you are achieving your

Read More »
Social Media

4 Social Media Marketing Trends for 2022 – Our Predictions

Social media marketing trends for 2022 … in September? Yes – you heard us right! 2022 might be a few months away but strategies aren’t planned overnight and it doesn’t hurt to be prepared. We’ve looked at some of the social media marketing trends from 2021 and what’s trending right now to come up with a useful guide to help you plan your content. Here’s what we expect to see

Read More »

Long-form vs short-form content – which is best?

When creating content for your website, it is vital to ensure that you have a good mix in place. From video content to traditional copy and blog posts, a healthy mix will help you to rank well and will also provide an interesting selection of posts for your audience to interact with. You have two options when it comes to creating content – long-form and short-form. Which of these is

Read More »

Google’s Top Searches of 2021 Revealed

In what has been another year of challenges and uncertainty for many of us, what have we all been searching for online? What kept us entertained during lockdown? And what questions did we ask? Google attempts to give us those answers after it recently revealed its “Year in Search” feature – a roundup of Google’s top search terms of 2021. This includes both lists for the world as a whole

Read More »
TikTok

TikTok – The New Marketing Trend?

TikTok has become a social phenomenon over the last two years. Undoubtedly, the social media app has been one of few companies that flourished due to lockdown regulations. TikTok is a ‘short-form video app, where anyone can upload videos anywhere up to 3 minutes long. The app has been deemed as ‘’addictive’’ by its users and this can be construed through the statistics. The app is used by over 1

Read More »
Non-WWW

Eliminate the WWW? Will it aid SEO?

So much of what the internet does is a mystery. Was it a harmless glitch that made your algorithm send you an advert for nappies despite not having kids, or simply a mystery of the universe? Like most things that require a software developer, the people using the software are often left to grapple with what it all means. YouTubers have spent years understanding the censorship algorithm and what can

Read More »
Tips for Improving Your Writing Style

Improving Your Writing Style: Our Tips

If you write on a regular basis, you will be familiar with how difficult it can be to produce consistently engaging content. It can be tempting to rely on what you know and trust that you are producing content that invites the reader in and encourages them to find out more. But by familiarising yourself with a number of handy tips and tricks, you can ensure you are achieving your

Read More »
Social Media

4 Social Media Marketing Trends for 2022 – Our Predictions

Social media marketing trends for 2022 … in September? Yes – you heard us right! 2022 might be a few months away but strategies aren’t planned overnight and it doesn’t hurt to be prepared. We’ve looked at some of the social media marketing trends from 2021 and what’s trending right now to come up with a useful guide to help you plan your content. Here’s what we expect to see

Read More »
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