new year, social media marketing, affiliate marketing, content creation, tiktok

What’s in Store for Social Media Marketing in 2024?

The digital marketing playbook constantly demands refreshed pages. As emerging generations shape fresh norms around social technology use plus new features disrupt tried-and-true tactics, strategists predict more facelifts ahead for social media marketing in 2024. What overhauls appear imminent on the horizon? We explore. Companionship over entertainment? TikToker, podcaster and business graduate Nicky Reardon has put out a theory for the future of social media marketing in 2024 that might

Read More »
tickled pink, breast cancer now, coca cola, diet coke, marketing, social media marketing, collaboration, exclusivity

Diet Coke is Tickled Pink – And You Should Be Too

It’s Breast Cancer Awareness Month, which is why you might have stepped into Asda lately and wondered if you entered Barbie World: everything is pink! You might even say Tickled Pink. While wandering the aisles for your weekly food shop, you might come across a collection of items that have been repackaged as pink for October, including Diet Coke. It’s all part of the fundraising efforts by Asda for Breast

Read More »
wildest marketing collaborations

The Wildest Marketing Collaborations and the Power of “Huh?”

So, this morning I was scrolling through Instagram Reels, which regularly sends me influencers upgrading their home, because that’s my thing, when I saw a girl painting her kitchen a bright, scarlet red. But there was something about this red. It was so specific. So, me thinking I was just an observational comedy genius commented, “That’s gorgeous but it looks like Heinz tomato ketchup. It’s making me want a chippy

Read More »

Unveiling Disparities: Why Marketing for England’s Women’s World Cup Isn’t as Strong as Men’s

The anticipation for the Women’s FIFA World Cup final between England and Spain was palpable. For England, this marked their 6th appearance in the tournament, with a track record of reaching the semi-finals three times and the quarter-finals on the other occasions. This time, however, there was a collective feeling that victory was within their grasp. Despite the immense passion, excitement, and fervor surrounding the competition, I found myself nearly

Read More »

Has Barbie Redefined the Marketing Spectrum for Movies?

 The pink phenomenon that is Barbie was not lost on Digital Footprints.  As a digital marketing agency, an estimated $150 million budget on marketing is definitely something that would pique our interest.  So off we trotted to the cinema, as an army of pink, to watch the highly anticipated movie.  Warner Bros bold approach in the movie marketing spectrum has indeed demonstrated innovative and out the box strategies that may

Read More »
digital footprints, affiliate marketing, elevate summit, sponsor, affiliate marketing agency, social media marketing

Digital Footprints Set to Sponsor Affiverse Elevate Summit

Digital marketing agency Digital Footprints have announced today they will be sponsoring the Affiverse Elevate Summit.  Digital Footprints have been involved in earlier events organised by Affiverse, with managing director Sharon McFarlane previously hosting one of the masterclasses, so this is the perfect natural progression for the ongoing collaboration.  The summit is on the 18th/19th of July, with over 30 speakers taking part in this virtual global event. With the

Read More »
new year, social media marketing, affiliate marketing, content creation, tiktok

What’s in Store for Social Media Marketing in 2024?

The digital marketing playbook constantly demands refreshed pages. As emerging generations shape fresh norms around social technology use plus new features disrupt tried-and-true tactics, strategists predict more facelifts ahead for social media marketing in 2024. What overhauls appear imminent on the horizon? We explore. Companionship over entertainment? TikToker, podcaster and business graduate Nicky Reardon has put out a theory for the future of social media marketing in 2024 that might

Read More »
tickled pink, breast cancer now, coca cola, diet coke, marketing, social media marketing, collaboration, exclusivity

Diet Coke is Tickled Pink – And You Should Be Too

It’s Breast Cancer Awareness Month, which is why you might have stepped into Asda lately and wondered if you entered Barbie World: everything is pink! You might even say Tickled Pink. While wandering the aisles for your weekly food shop, you might come across a collection of items that have been repackaged as pink for October, including Diet Coke. It’s all part of the fundraising efforts by Asda for Breast

Read More »
wildest marketing collaborations

The Wildest Marketing Collaborations and the Power of “Huh?”

So, this morning I was scrolling through Instagram Reels, which regularly sends me influencers upgrading their home, because that’s my thing, when I saw a girl painting her kitchen a bright, scarlet red. But there was something about this red. It was so specific. So, me thinking I was just an observational comedy genius commented, “That’s gorgeous but it looks like Heinz tomato ketchup. It’s making me want a chippy

Read More »

Unveiling Disparities: Why Marketing for England’s Women’s World Cup Isn’t as Strong as Men’s

The anticipation for the Women’s FIFA World Cup final between England and Spain was palpable. For England, this marked their 6th appearance in the tournament, with a track record of reaching the semi-finals three times and the quarter-finals on the other occasions. This time, however, there was a collective feeling that victory was within their grasp. Despite the immense passion, excitement, and fervor surrounding the competition, I found myself nearly

Read More »

Has Barbie Redefined the Marketing Spectrum for Movies?

 The pink phenomenon that is Barbie was not lost on Digital Footprints.  As a digital marketing agency, an estimated $150 million budget on marketing is definitely something that would pique our interest.  So off we trotted to the cinema, as an army of pink, to watch the highly anticipated movie.  Warner Bros bold approach in the movie marketing spectrum has indeed demonstrated innovative and out the box strategies that may

Read More »
digital footprints, affiliate marketing, elevate summit, sponsor, affiliate marketing agency, social media marketing

Digital Footprints Set to Sponsor Affiverse Elevate Summit

Digital marketing agency Digital Footprints have announced today they will be sponsoring the Affiverse Elevate Summit.  Digital Footprints have been involved in earlier events organised by Affiverse, with managing director Sharon McFarlane previously hosting one of the masterclasses, so this is the perfect natural progression for the ongoing collaboration.  The summit is on the 18th/19th of July, with over 30 speakers taking part in this virtual global event. With the

Read More »
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