What target audience should iGaming businesses really be marketing towards?

When we think of online gamers and gamblers, we often have one image in mind – a young male between 18 and 35, perhaps in a dark room, curtains drawn, not emerging for hours.  iGaming is much more diverse than this one dimension view and as iGaming businesses if we want to keep moving forward, we cannot simply rely on stereotypes and the same old formulas. So, what are the

Read More »

My Key Takeaways from iGB Live!

40 Minutes isn’t as Long as you May Think! I had the pleasure of being part of a panel with Martin Calvert (ICS Digital) and Peter Gunni (Traffic Lab) discussing social media in the iGaming industry.  It was moderated by Lee-Ann Johnstone (AffiliateINSIDER) and we discussed everything from the lengthy process of getting social media ads approved all the way to what makes good TikTok content (and pretty much everything

Read More »

The progressive side of iGaming: LGBTQ month

The month of June for a few years now has been solely dedicated to identifying and celebrating the LGBTQ community. It’s extremely sad to note that members within this community are still wrongly ignored or treated differently by their peers, however, the world is evolving and we hope that by continuing to shine a light on the inequality that LGBTQ members face, this will help the process speed up. Industries

Read More »

iGaming trends to look out for in 2022

The world of iGaming is a fast moving one and in the past few years alone we have seen some major changes and developments in the industry. With half of the year already gone, you may be wondering what iGaming trends and developments are still to come. Companies not only need to stay ahead of technological developments and trends amongst competitors but they should also keep up to date with

Read More »

How Marketers Are Using Virtual Reality

In recent years there has been a lot of buzz around Virtual Reality (VR) and Augmented Reality (AR). But are these technologies something tangible and useful to companies? Many marketers are in fact already using VR to get ahead of competitors and while the big companies may be the first to deploy such technologies, there’s no doubt that the effect will trickle down into the mainstream eventually. So how exactly

Read More »

Why does Elon Musk have Twitter Trending?

If you have your finger on the social media pulse, no doubt you’ll have heard of the news that has got Twitter trending on its own platform: the world’s richest man, Elon Musk, has bought Twitter. It was a back and forth that lasted a couple of weeks, and Musk had to move some considerable money around to get it done, but finally the deal was sealed, and Elon Musk

Read More »

What target audience should iGaming businesses really be marketing towards?

When we think of online gamers and gamblers, we often have one image in mind – a young male between 18 and 35, perhaps in a dark room, curtains drawn, not emerging for hours.  iGaming is much more diverse than this one dimension view and as iGaming businesses if we want to keep moving forward, we cannot simply rely on stereotypes and the same old formulas. So, what are the

Read More »

My Key Takeaways from iGB Live!

40 Minutes isn’t as Long as you May Think! I had the pleasure of being part of a panel with Martin Calvert (ICS Digital) and Peter Gunni (Traffic Lab) discussing social media in the iGaming industry.  It was moderated by Lee-Ann Johnstone (AffiliateINSIDER) and we discussed everything from the lengthy process of getting social media ads approved all the way to what makes good TikTok content (and pretty much everything

Read More »

The progressive side of iGaming: LGBTQ month

The month of June for a few years now has been solely dedicated to identifying and celebrating the LGBTQ community. It’s extremely sad to note that members within this community are still wrongly ignored or treated differently by their peers, however, the world is evolving and we hope that by continuing to shine a light on the inequality that LGBTQ members face, this will help the process speed up. Industries

Read More »

iGaming trends to look out for in 2022

The world of iGaming is a fast moving one and in the past few years alone we have seen some major changes and developments in the industry. With half of the year already gone, you may be wondering what iGaming trends and developments are still to come. Companies not only need to stay ahead of technological developments and trends amongst competitors but they should also keep up to date with

Read More »

How Marketers Are Using Virtual Reality

In recent years there has been a lot of buzz around Virtual Reality (VR) and Augmented Reality (AR). But are these technologies something tangible and useful to companies? Many marketers are in fact already using VR to get ahead of competitors and while the big companies may be the first to deploy such technologies, there’s no doubt that the effect will trickle down into the mainstream eventually. So how exactly

Read More »

Why does Elon Musk have Twitter Trending?

If you have your finger on the social media pulse, no doubt you’ll have heard of the news that has got Twitter trending on its own platform: the world’s richest man, Elon Musk, has bought Twitter. It was a back and forth that lasted a couple of weeks, and Musk had to move some considerable money around to get it done, but finally the deal was sealed, and Elon Musk

Read More »
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