Mindway AI Case Study: Boosting Digital Presence in iGaming

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Elevating a Safer Gambling AI Pioneer in the iGaming Industry

Mindway AI, an award-winning provider of safer gambling software, partnered with us to enhance their digital presence and market reach. Despite their innovative technology combining neuroscience, AI, and expert assessments, their online visibility didn’t match their industry-leading status. Our initial audit revealed untapped potential in their digital strategy and search engine rankings.

To address this challenge, we implemented a comprehensive digital marketing approach, focusing on SEO, copywriting, graphic design, and content marketing. We crafted a series of insightful, industry-specific articles that not only showcased Mindway AI’s expertise but also targeted strategically valuable keywords.

49% US market share for key search terms

Our tailored SEO and content strategy catapulted Mindway AI to the top of search engine results. We achieved position one rankings for crucial industry terms including “Gambling AI“, “AI for gambling“, and “AI gambling“.

This significant improvement in search visibility has solidified Mindway AI’s position as a thought leader in the safer gambling technology space.

Targeting B2B audiences with compelling content and design

We developed a cohesive content marketing strategy, combining expert copywriting with eye-catching graphic design. Our approach focused on creating valuable, informative content that resonates with Mindway AI’s B2B audience in the iGaming sector.

By offering in-depth insights into safer gambling technologies and the application of AI in responsible gaming, we’ve positioned Mindway AI as an authoritative voice in the industry. This strategy not only drove traffic but also built trust and credibility among potential clients and industry stakeholders.

Dramatic increase in market share and keyword rankings

Gained a remarkable 49.6% market share in the US
Increased top 100 keyword rankings by 68, reaching a total of 184 keywords
Established Mindway AI as the go-to resource for AI-driven safer gambling solutions
Attracted potential clients from across the global iGaming sector

Transforming Digital Presence in the iGaming Landscape

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In a relatively short period, Digital Footprints has propelled Mindway AI to new heights in search engine rankings and market visibility. Our multifaceted approach, combining SEO, content marketing, and design, has resulted in a significant boost in their online presence and industry authority.

Our strategy centers on consistently publishing optimized, thought-provoking content that not only showcases Mindway AI’s technological prowess but also addresses key industry concerns around safer gambling.

This substantial improvement in visibility and market share demonstrates the power of our tailored digital marketing approach, firmly establishing Mindway AI as a leading voice in AI-driven safer gambling solutions for the iGaming industry.