Cryptobetsports - Digital Footprints

/ Case Study

Implementing a Technical SEO & Content Solution for an Award-Winning Crypto Casino

CryptoBetSports, an award-winning crypto casino, came to us with a problem – they needed more control over their SEO to drive organic traffic towards their website. Built on the SoftGamings platform, CryptoBetSports were limited in terms of traffic generation options, with no ability to add SEO-focused content onto the site.

Despite the technical difficulty of the project, Digital Footprints’ crack IT team came up a with an effective solution that delivered results. We developed and launched a mirror site that mimics and integrates seamlessly with the original. Crucially, this gave us and CryptoBetSports full control of the content and allowed us to implement SEO strategies, boost traffic and increase conversions.

38,000+ words of SEO-focused content

We delivered over 38,000 words of highly focused SEO content, including website copy and game reviews. The content hit industry-specific keywords to drive organic traffic, and our game reviews contained links to redirect users to the original CryptoBetSports platform.

Our team of copywriters worked to ensure that this content wasn’t only tailored for SEO purposes, but that it was also engaging, informative and would provide genuine value to visitors.

Overcoming Technical Obstacles

To run both the original site and the mirror site simultaneously, we built the new site on the original CryptoBetSports domain and moved the live site to a new domain. In doing so, we were able to preserve existing links and their SEO benefits while further optimising the site through the addition of our content.

This process involved constant communication between Digital Footprints, CryptoBetSports and platform provider SoftGamings. It was critical that the two sites blended seamlessly, and that there was no noticeable difference, visually or functionally, when users were directed from one to the other.

Driving Organic Traffic with Engaging iGaming Content

Problem solving – the Digital Footprints way

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At Digital Footprints, we pride ourselves on our ability to adapt to suit the individual needs and requirements of our clients. CryptoBetSports presented us with a unique problem, one that required out-of-the-box thinking and technical know-how to solve.

With a new SEO site and through delivery of our SEO-focused content and copy, CryptoBetSports now have significantly more control over organic traffic generation, leaving them perfectly placed to further grow and evolve the brand in the iGaming space.