Casino Kings - Digital Footprints

/ Case Study

A Successful Rebranding and Optimisation of a Developed iGaming Brand

Casino Kings was the latest project from global iGaming company, Crypto Bet Sports, which owns a range of iGaming products, including affiliate site Casino Stake and of course the Crypto Bet Sports online casino. As a white label casino product, we developed Casino Kings to stand out in the vibrant iGaming market as a sister business to Crypto Bet Sports.

We were brought in to create a skin to go with the tech of the new Casino Kings website, but we were met with a challenge, since the site needed redeveloped from the ground up, needed redesigned and optimised for mobile use, and there were problems transferring the site fron it’s old server. All of this we overcame with innovative solutions.

Adding Valuable Content

The Casino Kings site was improved with a design for in-depth reviews on every game, for a fully informed player experience. This creates an iGaming product that will sustain long-term growth as players come back for not only games but information.

Fast Turnaround For a Complex Project

With a deadline of six weeks, we faced Casino Kings as a multi-faceted project. We gave it a vibrant skin unique to the Casino Kings brand, as well as fixing a number of problems left in the neglected site.

Additionally, we had to ensure that the site was optimised for mobile use. The Casino Kings site, as handed over, was severely lacking in its mobile optimisation. Half the job was to make sure any customer could access and use the site from any device. Additionally, we had to make sure it was compliant with the policies of Progress Play.

Measurable Improvements in Online Visibility and Engagement

Creating a New Digital Presence in the iGaming Landscape

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By approaching the Casino Kings project from all sides, Digital Footprints created a substantial iGaming project. Careful consideration was given to the branding, as well as practical fixes and optimisation to an old website made into a new coveted brand.

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