/ Case Study
Propelling a Start-Up Bingo Operator to a Household Name
Who said bingo is dead? At Digital Footprints, we managed to bring a UK-based operator to life by building their social media channels, creating compelling copy and managing premium activations to take their visibility to the next level.
Catapulting a Facebook following from 0 to 50,000
When we were first approached by the brand, they were brand-spanking new. We created their social media channels from scratch and worked with them on an overall digital marketing strategy to propel them into the UK market.
Acquiring New Players
Brand building needs to result in action, which is why we put a lot of effort into creating content that will convert, as well as creating and nurturing partnerships with creators and outlets that had an affinity with the brand.
Huge brand reach that not only resulted in visibility but conversions
- Growing their Facebook following from 0-50,000
- Activated sponsorship campaigns with primetime TV shows
- Improved player acquisition rates by 20% with strategic, targeted digital content
Acquisition is Nothing without Retention
With professional copy and graphics and by creating industry-worthy experiences for the operator, we took an unknown brand and made it a mainstream name.
Our focus was not only on acquiring players for this brand, but using social media and other outlets to further engage them and keep them retained.
Get in touch
We have clients from all over the world. Geography knows no bounds – so no matter where you are based, get in touch and start your digital journey.
- 6th Floor, 19 Waterloo Street, Glasgow, G2 6AY
- 0141 248 2141
- hello@digital-footprints.co.uk
