When it comes to implementing an SEO marketing campaign, you must do your research. But if you are unfamiliar with what the process entails, it can be difficult to know where to begin. Continue reading to find out what common mistakes you must avoid.
Allowing clients to choose their own keywords
One of the biggest mistakes you can make during SEO keyword research is failing to do any research at all. Whilst it can be tempting to let the client take the reins and choose their own keywords, they tend to be too broad and too competitive to align with search intent. Instead, view the client as a starting point and opt for a data-driven approach. By doing so, you are more likely to stand out from the crowd and boost brand awareness in the long run.
Only assigning one keyword per piece of content
When it comes to SEO keyword research, a growing number of SEO marketers cram too many keywords into one piece of content. On the other hand, it is a popular myth that one piece of content only requires one keyword. This may have been common practice years ago but due to a series of technological advancements, search engines have a greater understanding of context than ever before. You must focus on related terms that are a natural fit for the content.
Only targeting high-volume keywords
Before you embark on SEO keyword research, it may benefit you to ask yourself what metrics you tend to consider when it comes to determining what keywords to target. If you prioritise high-volume keywords, you may be missing out. This is because high-volume keywords are too competitive and tend to ignore search intent. Instead, shift your focus to medium-volume keywords that match search intent, are easier to rank on, and are cheaper to bid on.
Failing to communicate with your customers
As a business owner or SEO marketer, it can be easy to slip into the habit of talking in jargon. But by doing so, your customers are unlikely to understand what you are saying. You must reach out to talk and listen to your loyal customer base if and when you can and pay close attention to how they describe any challenges they may be facing, any solutions they uncover, and any future product ranges they would like to see come to life.
Inserting keywords at a later stage
A growing number of SEO marketers neglect SEO until the last second. As well as appearing lazy, this can have a negative impact on the success of your SEO marketing campaign as a whole. In an ideal world, keyword research should top your list of priorities and be implemented before you have even chosen a topic to write about. By doing so, you can then insert relevant keywords if and when it makes sense. When it comes to SEO keyword research, it can be impossible to know where to begin. But by familiarising yourself with a number of common mistakes you must avoid, you can streamline the entire process from start to finish and allow yourself to implement an SEO marketing campaign that works for you as well as your clients.
If you need help optimising your SEO, get in touch with the Digital Footprints team today!