My Key Takeaways from iGB Live!

40 Minutes isn’t as Long as you May Think!

I had the pleasure of being part of a panel with Martin Calvert (ICS Digital) and Peter Gunni (Traffic Lab) discussing social media in the iGaming industry.  It was moderated by Lee-Ann Johnstone (AffiliateINSIDER) and we discussed everything from the lengthy process of getting social media ads approved all the way to what makes good TikTok content (and pretty much everything in-between).  It was fantastic to see a crowd of people there ready to learn more about the complex world of social media within the industry and participating with questions.  Before we knew it, we were getting the 5-minute nod to tell us our time was nearly up. 

Always Be Prepared

I wasn’t the only one on a panel, our creative director Steve Lee stepped in to discuss 3rd party cookies. It was a bit of a last-minute addition to our agenda, but Steve was more than happy to be involved in discussing the incoming Google update and the transition from third-party cookies to first-party data. Steve was joined by Ulrich Gilot (Betsson Group) and Allan Petrilli (Intelitics) and there was broad agreement on the need for affiliates and operators to focus on brand building and creating their own communities and data sets. The shift from third-party cookies is one of the biggest challenges facing our industry in the coming year and it’s going to be interesting to see the impact it has on those that don’t adapt.

There is Still Absolutely a Place for Bingo

There have been rumblings in recent years that bingo isn’t as lucrative as it once was and that it’s falling wayside to casino, sports betting and eSports.  I was lucky enough to attend the Which Bingo Awards with some industry friends and clients and could see that there was still a huge passion for bingo and so much creativity and innovation going into bingo sites and their campaigns.  As our very first client was an affiliate bingo site, it’s a niche that holds a special place for us at Digital Footprints. 

It’s Great to Reconnect

One of the things that attracted me most to iGaming all those years ago was the friendly nature of the industry.  You always will see someone you know at a networking event and have lots of laughs!  With COVID-19 rearing its head in the last couple of years it’s given us a renewed appreciation when it comes to attending conferences and getting together with clients and associates.  Nurturing relationships with our clients have always been a critical part of our agency, and we loved that Amsterdam was another chance for us to reconnect.

Never Stop Learning

With all the hustle and bustle of conference life, meetings, and everything else that goes on – it can be difficult to remember that there is such great content at the iGB events.  As well as Digital Footprints being part of 2 panels, we made time to attend the SEO masterclass on the first full day of the conference.  Although SEO is a specialty of ours, it’s great to hear opinions and views from others in our industry and niche and understand their perspectives.  Make sure you pencil in key panels/presentations before you go to the conference and keep this time blocked out. 

I am a Bubble Tea Convert!

One of the best things about conferences is the swag that you get!  You get everything from thermoses, to pen drives, to branded water bottles and t-shirts – but my favourite treat at the stands at Amsterdam was the bubble tea at Uplatform!  I had the grapefruit one – and is one of the best things I have ever tasted, well done Uplatform, you made a lasting impression!

A big thanks to iGB Live for allowing us to be a part of the content schedule. We always value the connections we make at these events and the knowledge we can share and pick up helps to influence our campaigns for clients in the year ahead. Let us know if you’re heading to the next iGaming conference, whether it’s Malta, London, or New York, we would love to meet you there!

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