On this week’s episode of Footprints in the Market | Influencing iGaming, we are delighted to welcome iGP Chief Marketing Officer Michael Baker-Mosley. In this episode, Michael and Sharon McFarlane discuss how to succeed in competitive markets, the importance of flexibility in iGaming, strategies for leveraging customer feedback and more.
Using Conferences for B2B Marketing
We’re no strangers to conferences in the iGaming industry. However, not everyone takes full advantage of the potential these events offer. While there is certainly a fun, social element to them, conferences can also provide valuable lead-generation opportunities.
Michael sums up the importance of conferences for B2B marketing perfectly:
“Conferences are, to a certain degree, many strategies all in one. It’s the place where you build brand, generate leads and convert people. I don’t think there’s any part of any other marketing tool that does it so effectively as conferences. We definitely see conferences as an opportunity to bring everything else to life. The marketing campaigns, the content we do, the articles we write, and the emails we send out. I think we know we’re doing a good job when we have a good conference.”
While the iGaming industry may be all about digital, there’s nothing quite like meeting potential colleagues and clients face-to-face. This is why conferences can be so valuable, and it’s why the Digital Footprints team loves getting out to network and connect in person. We’ll be at the EGR Summit in London next week, see you there!
Leveraging Customer Feedback
It can be all too easy to focus on the work at hand and forget about it once it’s completed and sent off. However, to truly grow and flourish as an iGaming brand, leveraging customer and client feedback is absolutely critical. Michael stresses this point and maintains that it’s particularly important for small and medium-sized companies. Customer feedback is instant, making it a useful tool for rapid growth.
At Digital Footprints, we’re always delighted when we receive positive feedback from our clients. Whether we’ve helped build a new website, launch a new brand or overhaul SEO strategies, hearing about the positive impact we’ve had is what motivates us to continue doing what we do. You can read more about our work and check out client testimonials in our case studies.
The Power of AI
AI has transformed a range of industries, with the iGaming and marketing sectors being no exception. However, the technology remains somewhat controversial and has something of a Marmite appeal – people either love it or hate it. Michael discloses that he is firmly in the former camp and that he utilises AI tools regularly, deploying them for everything from image generation to data analysis.
The iGaming and marketing industries are both heavily reliant on technology. This means it can be hard to ignore the latest tech developments. While AI may have its detractors, marketers should look to integrate it into their practices, or they risk being left behind.
Michael and Sharon also discussed:
Working in a crowded market landscape (jump to 06.39)
Emerging iGaming markets (jump to 16.15)
Advice for industry newcomers (jump to 23.21)
Big thanks to Michael for sharing these insights, and thanks to all our listeners. Keep an eye out for episode 5!