Could YouTube Shorts Benefit Your Marketing Strategy?


It is no secret that the concept of short-form videos has taken the digital world by storm, especially during the last year or so. With the likes of TikTok and Instagram Reels, brands all across the world are jumping on this bandwagon and are introducing these short-form videos into their digital marketing strategies. Towards the end of last year, YouTube launched their own version of short-form videos, known as YouTube Shorts, in the hopes of targeting a younger generation. Many brands and creators have been quick to try Shorts as it is known to be one of the Google-owned platform’s largest brand marketing campaigns to date. Let’s take a closer look at Shorts and how they could benefit your digital marketing strategy.

What are Shorts?

As previously mentioned, Shorts are short-form videos that can last anywhere from 7 seconds up to 60 seconds, as opposed to YouTubes longer videos. Special effects, filters and music can be added to these shorts videos to further enhance them and help brands or creators to reach a wider audience. YouTube Shorts are a fun and effective way for creators or brands to connect with new audiences using just a smartphone and the Shorts camera in the YouTube app. So, why not give Shorts a go and try introducing it into your digital marketing strategy?

How to implement Shorts

Not only are YouTube Shorts easy to create and upload, but they are also easy to introduce into your already existing marketing strategy. Shorts can be used in conjunction with your other digital marketing tools, such as Instagram, Twitter and Facebook. In order to implement Shorts into your marketing strategy you should begin by defining your objectives for using this type of short-form videos. For example, what you want to achieve for your brand by using Shorts. You should then do your research and determine what type of content you want to create with YouTube shorts. You could also try looking at recent trends or brands similar to your own that use short-term videos in order to get inspiration and learn how to reach your target audience effectively. 

What are the benefits?

There are a number of different benefits that can come with introducing YouTube Shorts into your digital marketing strategy. Not only can using Shorts increase your audience reach and brands awareness online by targeting a new generation of social media users, but they are also a great way to show off your brand in a different light. By using Shorts to promote your brand it allows you to get creative and have some fun showing off either your brands or services, as opposed to simply posting a picture on social media.

Get in touch

If you are looking to implement Shorts into your digital marketing strategy or want some guidance on how to kick start your digital marketing strategy, make sure to get in touch with the Digital Footprints team today!

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