In their latest project Footprints in the Market | Influencing IGaming, iGaming specialist agency Digital Footprints has brought together some of the biggest marketing minds in iGaming to work towards one common goal, make marketing better.
Their new webinar series is specifically targeted for and to cater to CMOs and senior marketing representatives across the iGaming sphere. iGaming is a crowded, and competitive space – there is no doubt about it, and creative, innovative marketing can be what will propel a brand to new heights. This webinar will give the marketeers behind these businesses the spotlight they deserve, and also bring new conversation points to light to allow the industry to learn from the experts and overcome challenges specific to the industry we operate in.
Digital Footprints has covered all aspects of the iGaming ecosystem and have gathered influential marketing minds from operator side, affiliate side as well as supplier to ensure that no stone is left unturned. Managing Director Sharon McFarlane said:
“Footprints in the Market has definitely been a labour of love for us. I’ve personally been in the industry 15 years, and seen it evolve as a whole, as well as seen how we have had to pivot strategies as margins get squeezed, and regulations get more stringent. I’ve also seen how there are huge marketing opportunities as we expand into new markets, and marketing overall has progressed. It has never been boring, that’s for certain.
Being able to discuss our own agency experience with seasoned, respected professionals in the same space as us and have open, and honest discussions is what we hope to achieve from the webinar. We will discuss not just the successes, but challenges that we encounter as individuals and how we have overcome them.
The end goal for us is for iGaming marketing professionals to be able to take away practical advice and solutions from thought leaders and trail blazers within our sector and really be able to apply that to the iGaming business they represent.”
About Digital Footprints
Digital Footprints is an award-winning iGaming digital marketing agency with nearly 2 decades of experience within that sector. They have over 75 clients worldwide, and a team dedicated to crafting marketing campaigns specific to this space that truly work. They have worked with some of the biggest names in the industry, and continue to make their mark as a leading agency within iGaming.