Can influencer marketing really benefit your brand?


Influencer marketing has taken the world by storm over recent years. Tons of brands around the world have dramatically increased their spending on this kind of activity due to the incredible results that it can bring. Even the smallest brands are able to grow their presence on channels like Instagram if they manage to secure the perfect collaboration.

So, why isn’t influencer marketing part of your marketing strategy? Here are some of the ways that we believe influencer marketing can benefit your brand…

It’s proven to be effective

According to survey results published by the Influencer Marketing Hub, 90% of respondents believed that influencer marketing is an effective form of marketing. In addition to that, around 83% of firms take their influencer marketing spend from their marketing budget.

The truth is that influencers get that name because of the impact they can have on their audience. They know what makes their audience tick and they can help you achieve your marketing goals in an instant.

It’s cost-effective

Marketing your products or services isn’t cheap but social media has really helped a lot of smaller brands to do this in a cost-effective way. According to the experts, influencer marketing is actually one of the most cost-effective strategies, alongside email marketing.

Yes, some of the biggest influencers in the world will charge thousands for a single Instagram post but it isn’t always that way. Micro-influencers offer affordable rates and they’ll often create the content for you. Interestingly, micro-influencers have an average engagement rate of 3.86% which is higher than mega-influencers with an average of 1.21%. While you won’t reach as big an audience, you’ll get that all-important engagement.

It can help with brand awareness

One of the key benefits of this strategy is that it can help to improve your overall brand awareness. If you aren’t present across the major social media platforms that your target audience is – you aren’t going to achieve your goals, unfortunately.

Did you know that 67% of brands use Instagram for influencer marketing? Influencers are prevalent across Instagram and more recently TikTok and so if you want to increase your brand awareness on those channels – this might be the perfect strategy for you.

It builds credibility

We all know how important reviews are online, especially for small businesses. Reviews on Facebook and Google, alongside third-party sites, help to show a brand as credible and give potential customers an insight into the experience they’ll have.

Influencer marketing is similar to reviews in this way, except you can guarantee that your target audience is reading the review from someone they trust. Around 56% of brands claim to use the same influencers across different campaigns and this helps to build that credibility.

If this is something you’re hoping to achieve, you may want to consider this kind of marketing strategy.

Need help with influencer marketing?

As you can see, there are tons of excellent benefits to using influencer marketing in your overall strategy. As long as you find the right influencers to work with – you can hit those targets without breaking the bank.

Of course, it’s not always that easy. According to the Influencer Marketing Hub, around 34% of brands that run campaigns in-house say that finding influencers is the most significant challenge for them.

If you need some help with finding those influencers, get in touch with our Digital Footprints team today. We’ll talk you through your options and find something that works within your budget!

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