The strategic partnership will strengthen Sportingtech’s voice as the trusted growth partner for operators across the region.
Sportingtech has appointed Digital Footprints as its strategic PR and SEO partner for Latin America, supporting the company’s continued investment in helping operators build, expand and grow across one of the world’s fastest-evolving regulated gaming markets.
The partnership marks the next step in Sportingtech’s brand evolution, placing greater emphasis on the expertise, collaboration and long-term partnerships that sit behind its technology.
As operators across Latin America face increasing competition, evolving regulation and growing player expectations, Sportingtech believes sustainable growth depends on more than platform capability alone. Through this partnership, the company will lead the conversations that matter most to operators, sharing practical insight on market expansion, localisation, regulation and long-term commercial success.
Working alongside Sportingtech’s marketing team, Digital Footprints will deliver an integrated communications plan spanning strategic PR, executive thought leadership, SEO and insight-led content designed to position Sportingtech as one of the industry’s leading voices on operator growth throughout Latin America.
Emma Loveday Sportingtech Marketing Consultant, said:
“Technology is no longer the differentiator in our industry, partnership is.”
“Everything we do is centred on helping operators build, expand and grow. That means understanding the realities of each market, supporting our partners beyond launch, and working alongside them to create long-term success.”
“As we continue to strengthen our presence across Latin America, we wanted a communications partner that understood our philosophy. Digital Footprints shares our belief that the best stories come from real partnerships, genuine expertise and helping operators succeed, and we’re excited to work together to bring those stories to life.”
Sharon McFarlane, Founder and Managing Director of Digital Footprints, added:
“Sportingtech has a distinctive position within the industry. While many businesses lead with technology, Sportingtech leads with people.”
“Our role is to help the company own that conversation across Latin America through insight-led campaigns, executive thought leadership, original research and content that genuinely helps operators navigate growth. This isn’t about talking louder than competitors, it’s about creating more valuable conversations for the industry.”
Throughout the partnership, Sportingtech will launch a series of integrated campaigns exploring the opportunities and challenges facing operators across Latin America. These will include original market research, executive commentary, customer success stories and event activations around the region’s leading industry conferences, all designed to provide practical insight while reinforcing Sportingtech’s position as the trusted partner behind operator growth.
