/ What We Do
Strategic Sports Sponsorship and Fan Engagement for iGaming Operators
Strategic sports sponsorship in iGaming means more than just brand visibility. It’s authentic fan engagement, compliant market entry, increased player trust and credibility, and improved acquisition rates in regulated jurisdictions. In an industry where operators have countless partnership options, strategic sponsorship is essential for sustainable growth.
We start with comprehensive audience analysis, focusing on fan demographics and betting behaviours that actually align with your target player base. This includes everything from specific sports preferences to broader cultural connections, ensuring your sponsorship resonates with relevant audiences.
93% user growth YoY following partnership activation
We secured a Scottish Football club partnership that delivered exceptional results across multiple channels: hospitality campaigns generated 100% increase in sales, while digital activation drove 93.28% user growth YoY and a 24% increase in social media traffic. The comprehensive campaign included viral TikTok content reaching 50,000 hashtag views and generated £107,000 in total sponsorship revenue.
We develop strategic sports partnerships and comprehensive activation campaigns for iGaming success
At Digital Footprints, we employ a meticulous, data-driven approach to Sports Sponsorship and Activation tailored for the iGaming industry. Our proven process ensures that every partnership delivers measurable fan engagement, regulatory compliance, and player acquisition. Here’s how we elevate your iGaming brand through strategic sports partnerships:
Partnership Identification & Analysis
Identifying optimal sports partnerships based on fan demographics, market penetration, and regulatory compliance requirements
Negotiation & Contract Management
Securing favourable partnership terms while ensuring compliance across multiple jurisdictions and advertising standards
Multi-Channel Activation Strategy
Developing comprehensive activation campaigns that extend far beyond basic sponsorship into content, experiences, and fan engagement
Performance Tracking & Optimisation
Monitor brand awareness, fan engagement, and player acquisition metrics to demonstrate ROI and optimise ongoing partnerships
