Digital Footprints is proud to announce that BetComply, the iGaming industry’s leading regulatory compliance consultancy, will be the official sponsor of Season 3 of Footprints in the Market, the iGaming-specific marketing podcast hosted by Digital Footprints’ Managing Director, Sharon McFarlane.
The third season of the acclaimed podcast promises to dive even deeper into the intersection of marketing, innovation, and regulatory dynamics within the fast-evolving iGaming sector. With BetComply on board, this season will spotlight the critical role of compliance in sustainable marketing strategies and affiliate success.
“We’re thrilled to welcome BetComply as a sponsor,” said Sharon McFarlane. “Their commitment to integrity and compliance aligns perfectly with the conversations we’re fostering on Footprints in the Market. Together, we aim to spark bold, insightful discussions that help marketers and affiliates thrive in an increasingly complex landscape.”
As a trusted advisor to some of the most respected names in iGaming, BetComply brings unrivaled expertise in licensing, regulatory guidance, and market-entry strategy. Their involvement underscores the importance of bridging marketing creativity with regulatory responsibility, a theme that will feature prominently in upcoming episodes.
Season 3 will include interviews with leading operators, affiliate marketers, regulators, and innovators, with topics ranging from SEO volatility and geo-expansion to ethical advertising and responsible gaming communications.
“At BetComply, we believe marketing and compliance are two sides of the same coin,” said Martin Hodges, CMO and Co-Founder at BetComply. “Partnering with Footprints in the Market is a fantastic opportunity to help ensure the iGaming industry grows with both agility and accountability.”
New episodes of Footprints in the Market drop weekly and are available on Spotify, Apple Podcasts, and other major streaming platforms.
Media Contact:
📧 sharon@digital-footprints.co.uk
🌐 www.digital-footprints.co.uk
About Digital Footprints:
Digital Footprints is a marketing agency specialising in the iGaming sector, delivering bold, data-led strategies to brands, affiliates, and operators. Through its podcast Footprints in the Market, the agency brings forward influential marketing voices from across the industry to discuss trends, challenges, and opportunities.
About BetComply:
BetComply is a full-service regulatory compliance consultancy serving the global iGaming industry. From licensing and audits to strategic compliance advice, BetComply helps businesses operate confidently in regulated markets around the world.
