TikTok has become a social phenomenon over the last two years. Undoubtedly, the social media app has been one of few companies that flourished due to lockdown regulations. TikTok is a ‘short-form video app, where anyone can upload videos anywhere up to 3 minutes long. The app has been deemed as ‘’addictive’’ by its users and this can be construed through the statistics. The app is used by over 1 billion users in 150 countries and has been downloaded over 200 million times just in the US. TikTok has a target audience between the age of 13-60, therefore, it is a marketer’s dream.
Identifying target audience
Brands from all over the world have realised the importance of using TikTok to provide user-generated content to a younger audience. Also allowing the opportunity to connect with potential influencers. Global brands such as Nike, Skittles, Fenty Beauty, Pepsi have used the app to implement both paid and influencer marketing. TikTok has made it easier than ever for brands to connect with relevant influencers through their tracker tool.
Marketing made Simple by TikTok
The beauty of marketing on TikTok is that an account with 0 followers could end up viral due to the meticulously programmed ‘For You Page’. For this reason, This channel does not require a huge budget – a video that costs zero pounds to make can skyrocket in views compared to a video with a high budget. Everyone starts off level, allowing the marketer to properly engage with their consumers and understand their needs and wants.
Tips when marketing on TikTok
A few tips for anyone looking to start marketing on TikTok are;
- Start a branded channel – Create a page and start following trending topics or hashtags, ensure content is centred around all of the latest trends, and get a feel for the marketplace.
- Collaborate with Influencers – This is a tip that shouldn’t surprise anyone. Influencer culture is at the peak of the industry and to not utilize it on TikTok would be a disaster.
- Run Advertising – As TikTok has not yet been fully utilized by marketers, running advertising on the platform is cheaper than most other socials. For example, TikTok is on the same scale as Instagram, yet is a fraction of the cost to publish adverts on.
Not sure where to start?
Our marketing team has a ton of experience in taking your brand to the next level on all forms of social media. We offer full marketing and social media management services that can be tailored for your business.
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