Did you know that the NFL teams Instagram Reels get around 67% more engagement than regular video posts? Instagram Reels have been rapidly growing in popularity as more brands start to recognise the power of this kind of content. They have been around for less than a year and are already proving to be one of the most popular Instagram features ever.
Not sure if Reels are right for you? Check out some of the reasons why we think you should make use of this new feature in your marketing strategy this year!
Increased Reach and Awareness
More recently, Instagram creators have been reporting a drop in their post reach. This can be disappointing when you spend a lot of time and resources on creating the content only to find that it doesn’t reach your target audience. In fact, the current average engagement for Instagram posts is around 2-3% which isn’t great.
However, with the introduction of Reels, it has been reported that the potential reach is much higher. Instagram appears to be pushing reel content as they are hoping to compete with the likes of TikTok. So, by creating Reels for your brand, you can expand your reach and grow your social channels over time.
Short, Digestible Content
The attention span of social media users has dropped over recent years. Some users don’t even bother to read captions on Instagram posts these days and so creators have started to use infographics to communicate their message. With Reels, the format easily caters to shorter content that users can easily digest.
Reels can be anywhere between 15 and 30 seconds long so users won’t switch off as easily. In fact, many users find themselves scrolling through the Reels section and consuming more content but in shorter snippets.
Show Off Your Creativity
We all know how difficult it can be to come up with new and creative content every single month for our social channels. The same posts about offers and products can get a bit old and often, brands need to start thinking outside of the box.
When you make use of Instagram Reels, you have the opportunity to create new content based on trends. With audio, effects and captions all on offer within the app, it has never been easier to get creative.
Reach The Explore Page
Did you know that by creating Reels on Instagram that you can actually reach the Explore Page more easily? This can be quite difficult if you don’t have an engaged audience who push your content out there. However, with Reels, you are more likely to appear on the Explore Page and reach an audience that you couldn’t have otherwise.
What Are You Waiting For?
Instagram Reels aren’t going anywhere so don’t wait around to make use of this fantastic feature. With the rapid growth of TikTok and short, digestible video content, this is definitely the route to take if you already have an existing Instagram follower base.
If you need assistance with your social strategy or want some guidance on how to create Instagram Reels – get in touch with the Digital Footprints team today!
